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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07169_Field_TCUM T734.txt
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1996-04-10
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prepared to have their dreams realized in everyday life by the
aesthetic action of radio and television. Yet these massive
extensions of our central nervous systems have enveloped
Western man in a daily session of synaesthesia. The Western
way of life attained centuries since by the rigorous separation
and specialization of the senses, with the visual sense atop the
hierarchy, is not able to withstand the radio and TV waves that
wash about the great visual structure of abstract Individual
Man. Those who, from political motives, would now add their
force to the anti-individual action of our electric technology are
puny subliminal automatons aping the patterns of the
prevailing electric pressures. A century ago they would, with
equal somnambulism, have faced in the opposite direction.
German Romantic poets and philosophers had been chanting in
tribal chorus for a return to the dark unconscious for over a
century before radio and Hitler made such a return difficult to